Raw Sugar Living


Bringing a retail staple into DTC for the first time with a design focused on enabling merchandising + product catalog growth. 


UX/UI Design Lead 
Discovery workshop, Shopify theme audit + selection, Design direction, UI design, QA 


Jyllian Aguilar, UI Designer
Kristen Stanise, Strategist


The Stable, 2022


A staple brand on the shelves at Target and drugstores, this project marked Raw Sugar’s first venture into the DTC space. It was important to choose a versatile Shopify theme as the design foundation to build upon that made it easy for the Raw Sugar team to merchandise and keep content fresh. ✨🍉 

Module Versatility

A flexible system with a clean design has allowed Raw Sugar to easily merchandise curated collections on their site, bringing the in-store experience of browsing the shelves into an eComm site.

This site launch was a monumental step forward for the Raw Sugar brand’s ability to reach their most loyal customers.
A roadmap of additional site optimizations and features was created throughout the build and into post-launch as phase two work continued to get a loyalty & rewards program up and running.

Tuesday Oct 5 2021