Raw Sugar Living
Overview
Bringing a retail staple into DTC for the first time with a design focused on enabling merchandising + product catalog growth.
ROLE + DELIVERABLES
UX/UI Design Lead
Discovery workshop, Shopify theme audit + selection, Design direction, UI design, QA
COLLABORATORS
Jyllian Aguilar, UI Designer
Kristen Stanise, Strategist
AGENCY
The Stable, 2022
Challenge
A staple brand on the shelves at Target and drugstores, this project marked Raw Sugar’s first venture into the DTC space. It was important to choose a versatile Shopify theme as the design foundation to build upon that made it easy for the Raw Sugar team to merchandise and keep content fresh. ✨🍉
Module Versatility
A flexible system with a clean design has allowed Raw Sugar to easily merchandise curated collections on their site, bringing the in-store experience of browsing the shelves into an eComm site.
Outcomes
This site launch was a monumental step forward for the Raw Sugar brand’s ability to reach their most loyal customers.
A roadmap of additional site optimizations and features was created throughout the build and into post-launch as phase two work continued to get a loyalty & rewards program up and running.